YouTube started as a small platform where people could post fun and interesting videos for the heck of it. It took off like gangbusters and, over the years, has not only turned into a lucrative platform with an infinite number of videos covering about every conceivable subject, it has also become the second largest search engine. That’s right. YouTube now boasts well over 3 billion searches each and every month, and their search bar gets the second most amount of inquires behind only Google itself. So, it makes sense that proper keyword usage is paramount to get your videos found, which will, in turn, lead to more website traffic.
It almost sounds funny to think about keywords when talking about a video, but that is precisely what needs to be addressed when uploading your created content to YouTube. This can be done in a couple of ways. First and foremost, it would be in the title of the video. Here is the best place to ensure your keywords will be inserted for maximum exposure. However, this does not mean you should do any kind of off-handed keyword stuffing or other black hat tricks. In fact, YouTube looks out for such trickery, so doing so would prove counterproductive.
There is also a section in the admin itself as you upload the video to place keywords. Again, it is important to stay relevant to what the video is about, but by using proper keywords, you can hone in on what you think people might be searching for. This powerful tool gets even more powerful when you go more niche with your keywords on a narrowed level or even a local level.
There are, of course, several other considerations when uploading videos to YouTube, such as target demographics, thumbnail selection, and more. But, with over 2 billion active users on YouTube and an estimated 1 billion hours of watched video time per day, it is imperative to have your videos found. Detailed and rich identifying information in the way of keyword tagging is the first step and should be the first consideration when uploading videos to YouTube. Just as a fantastic website is nothing unless seen, so too is a fantastic video. Ensuring proper SEO with your videos, just as your website, ensures more views and, at the end more business.