Frequently Asked Questions
*Note: Click the + symbol on the left of the question to find the answer
Organic SEO Marketing
How important is it that I spend money on SEO?
If you want to reach a broader target market in a meaningful way in the online space, then it is essential you invest in SEO in a significant way.
How much Does SEO cost?
Cost depends on the scale and scope of your current business. We have flexible plans and options that are broken down to better suit the needs of a variety of different businesses.
Is it true I need to buy other services to make SEO work well?
No, but it is true that bundled SEO services will generally have a more significant impact. Further, everything is dependent on several factors that change from business to business. There are no one-size fits all solution in the SEO world, and our experts will never try to sell you on products or services that will not give you a significant advantage in the online market.
Do I have a say in the process?
If you would like to be a part of the process, we welcome the input and opportunity to show you the inner workings of this mechanism that can elevate your business to a new level.
Social Media Marketing (SSM)
Do I have to provide content for my ads?
No, we can develop content for ads for you, or we can use your ideas as well. We can take full control of the process and produce results for your business, and content creation is key to that success.
Who will be working on my account and monitoring it?
You can either hire us over an extended time to handle your account or continued work can be handled inside your company. In either case, we adapt and produce results.
How long does it take to get started?
Not long at all, within a matter of days, we can have you on the right path to proper social media marketing.
How much traffic should I expect?
This depends on your target market and area of business. In general, it is estimated that social media marketing can convert into sales at a higher rate than other forms of traditional advertising.
Hosting and Email
What is a VPS Server?
VPS stands for “virtual private serve.” The average website is hosted on a “shared hosting server (SHS)” and will share the server with thousands, sometimes tens of thousands, of other websites. This can slow a website speed down considerably, as well as reduce the security of the site. At PMIHosting, we host all our clients, with average storage needs, on our VPS server, therefore only sharing the server among hundreds not thousands of websites ensuring your site’s utmost speed and security.
How important is hosting and speed?
Extremely important! Page loads times are a major contributing factor to the conversion of sales from visitors to your website. Furthermore, page speed is a significant factor in ranking higher with the major search engines such as Google and Yahoo.
Is it expensive having my site on a VPS server?
Yes, if you want to have your very own server and share it with no one, then it can get expensive. However, hosting your site on our VPS server, only sharing it with a few hundred websites is the same cost as having a “shared hosting server (SHS)” sharing with thousands of websites. This allows you the benefits of a VPS server at the cost of an SHS. Note: There are some exceptions such as an eCommerce site with hundreds of products on it, but ultimately the cost will still be less than having your own VPS server.
How much storage will be available?
We can offer and work with almost any size data storage you might need. If your site requires an enormous amount of storage, we will recommend your own VPS server so as not to take away from our VPS clients and to better your own website. Note: this would be a huge website requiring a lot of storage, not your average site.
Will I be able to have an email address of my choosing?
Typically, we can give you custom domain email names to look more professional for your business. There are very rare instances where special variations could be taken.
What does a website cost?
Price is generally determined by the scope of your needs. We have plans and pricing available for some specific types of design and web work, and we pride ourselves on being very competitive in pricing overall.
Why should I Hire Power Marketing International?
It is because you can rely on our integrity, experience, and transparency. We are not looking to oversell you on services your business might not be able to utilize fully. Our passion is to work together with businesses to build and grow new relationships and move forward into a prosperous future.
Another Company is advertising low priced websites, why shouldn’t I use them?
The truth is that it is common for people to be taken advantage of, especially in the area of digital development space. Low prices with promises of everything from SEO to full website coding are a huge red flag for not only potential scams but half-hearted and inefficient work.
How much say do I have in the process?
As much as you need! No matter how difficult or challenging the situation, PMI can rise to the occasion. If you’re the type of person, who prefers to have more control over the process, that is something we can offer and will gladly work with you. Transparency is vital in a working relationship, and we will do everything in our power to execute your vision.
How does the web development process work?
We will outline the process fully in our contracts with you and provide a comprehensive breakdown and timeline of all the work to be done before you commit fully to the process, taking the time to go over everything in detail with you.
Does PMI provide copywriting and photography?
Yes, we provide full-service writing, photography, and video services as additions to your website.
Will I be able to add products on my own?
Absolutely, we will make sure that there is a solid plan in place to handle all future maintenance and changes as needed.
Is there a limit to the number of products or types of products I can have?
No, there is no real limit to the items you can list. For 99% of people, we will be able to handle the load big or small with great care and attention. Your products can have multiple options, attributes, and categories; the sky is the limit.
What’s the best eCommerce platform to use?
This depends on what you’re looking to do; different platforms have specific strengths and weaknesses; the most common ones we implement fall with either Shopify or WooCommerce.
Can you help me completely re-design my existing website to get more sales?
Everything we design and do is geared towards increases in your sales, leads, and opportunity. We can work with what you have or start from scratch.
Will my App be available on all phones?
Yes, our process includes both Android and iOS-based software or either one individually. Each platform will be made available in the Apple App Store and/or Google Play Android based stores.
Is it possible to get an app created on a lower budget?
Absolutely, often cost is associated with scope and size. There are many ways to create apps, and we can work with you to come up with solutions that fit your budget.
If something goes wrong, will you fix it?
Yes, we provide full care plans and troubleshooting going forward from the launch. We are available to our clients for questions, concerns, and ideas.
How long does app development take?
Timing is everything in the modern world, and we understand that fully. Size and scope of the project will often determine the time constraint. Before we get started, we are generally able to outline the exact timing of each phase as we get more information regarding your project.
Local SEO Marketing
How much will this change my website?
Generally, major overhauls are not needed. Utilizing local SEO strategies involves optimization and addition to the code on the backend. There will be some additions to the website, but they are minor in comparison to other website changes.
When does the business see results?
SEO in practice is typically a long-term strategy play for your business. There is no quick fix to online marketing, but local SEO practices, in particular, will consistently deliver the best ROI in the online marketing space. As an example, the first 90 days will see the beginning benefits, and within the 180-day horizon, a good marker for seeing improvements will develop.
Why is this separate from standard SEO services?
Local SEO is a category that can be entirely complex in its own right and can be worked with continuously to produce results. Often much of the work to be done falls under very specific parameters and needs that are separate from broader marketing plans.
Pay Per Click (PPC) Marketing
Why do I need a pay per click advertising campaign?
Paid search is the most targeted and powerful advertising medium in extensive use today. Ads display only to people who have already expressed interest in your products or services from direct search results. You only pay once they click on your ad and are delivered to your website. Simply put, PPC is enormously powerful and extremely profitable when conducted with precision and efficiency.
How does a PPC campaign work?
Using a list of keywords that will be triggered by users searching in search engines like Google or Bing we write an ad to market your business or services so that users will see this ad when they search for relevant terms. You will pay each time a user clicks on the ad and is delivered to your website as a lead for new business.
I hear that paid search can be expensive. How much does PPC cost?
Campaigns can be as expensive or inexpensive as fits your budget. The more you invest, the more traffic you can get, and the higher your results can be in the search engines. Most campaigns begin with a budget that is worthwhile but not too risky.
Website Care Packages
Do I need to buy some level of maintenance support for my website?
With Technology changing on an exponential basis, it is inadvisable to not have a website maintenance plan in place. We don’t require it with any service but cannot guarantee after our services are complete that your website will stay in top working order and function correctly later down the road. Because our websites are custom designed, it is much more than just clicking an update button to keep your site current. It is also important to have top-level security and backup of your files on a continuous basis. The bottom line is we strongly recommend choosing a plan that is just right for your business’s needs.
Will I have access to on-call type services if something goes wrong?
We do offer and provide as much support as we can for all of our clients. Communication and response time is critical, and PMI prides itself on low turnaround time for fixing all sorts of unexpected problems. We work very hard to guarantee the best results possible, and that includes staying on top of issues that occur for any business in a timely manner.
What if I need quarterly or half-year services instead of traditional monthly services?
Power Marketing International is committed to flexibility in all forms for all clients. Whether it has to do with pricing, scheduling, or any other aspect of our services, PMI will do its very best in accommodating the individual needs of each client.
Who will have access to my website, and how secure is it?
We use the latest and most up to date security software backed by some of the most trusted and popular systems available. Access to your website is fully under your control and at your discretion. Our team of professionals will do whatever necessary to ensure your peace of mind when it comes to securing your data and company image.
Can you handle major updates in addition to regular maintenance?
Yes, and sometimes this might fall out of the area of our maintenance service; however; we can handle just about any change or update you want to make to any part of your website. This includes complete design changes and art directions as well.
Why use WordPress over other drag and drop platforms?
WordPress offers the same customization as a drag and drop platform as well as a near limitless integration of other plugins and options not available on those other systems. In addition to this, WordPress is typically faster, more professional, and more under your control.
Is WordPress fast enough?
Absolutely, businesses, websites, and e-commerce companies live and die by speed on the internet, and WordPress is an excellent platform to host high speed and high-volume websites.
Why use PMI?
Simply put, experience. Power Marketing International has been working on the WordPress platform for many years, and we have the knowledge and tools ready to work for you and accomplish your online mission.
Will my website work well on mobile?
Yes, all of our websites are mobile and tablet responsive.
Can my website be transferred to WordPress?
Domains and websites can be re-created and transferred with ease to the WordPress platform. Many of our clients have asked for this, and we have experience providing it.
Do you offer trademark and copyright services?
We can assist you with any trademark and copyright services you might need. This comes up a lot with our logo and brand designs, and we do our best to protect your company.
Can I choose the color scheme for any designs?
Absolutely, we always ask our clients about color and preference before we begin, and we can help advise on combinations and design that are easy on the eyes and enticing.
I have no idea what to do for a logo can you help?
Yes, we have designed logos from scratch, and with small bits of ideas, we will continue editing a design until it fits your company, and you are happy with it.
Will I have different designs to choose from?
Yes, we can offer you a selection of designs and options when it comes to graphics, logos, layouts, and everything graphic design related.
Video Marketing and Production
Will I have creative control and how much involvement in the process do I get?
We work to accomplish your vision always! If there are specifics you need in your video, we will do everything we can to make those things work. If you are unsure about what exactly you might need, our experts can also help with concept design.
Is there a limit on video length?
No, we can pretty much handle any type of production for business advertising and marketing. If you have a ton of information you need to convey via video, we can make that happen.
How does the copyrighting work for the original content?
You will be the owner of the content, and all decisions on how to protect your digital property are in your control.
How long does it take to produce a video?
As you might expect this will vary depending on individual client’s needs, but we work diligently on a week to week basis with full reporting on updates along the way to give you the best service with the fastest turnaround time.
Will there be additional costs throughout the project?
There are no hidden fees, and we work hard to give you the full cost upfront so that you know and understand exactly what you are commissioning us to do. We can also work with you on payment and timing options as well.
What if I just don’t like the final product?
Our editing capabilities are complete; we can go back over anything you have a problem with to make and change the video so that it is right for you. Any and all aspects are subject to editing.