When it comes to growing your business at the ground level and locally generating more leads and more sales, Local SEO is the key.
Local SEO is the most effective tool you can use to market your local business online. It will help a business promote its products and services on a local level at the exact time customers are looking for them online. Varieties of methods, all differing greatly from Organic SEO, are used to make a significant impact on your local internet market.
There is absolutely a big difference between traditional SEO and the world of Local SEO optimization. Capitalizing on this difference and employing tactics for your business’s benefit is the specialty and strength of Power Marketing International SEO professionals.
A successful local SEO campaign is critical for all types of businesses looking for more leads and more sales from a wider local market. Local SEO is today’s phone book. While the calls you receive from newspaper ads and the yellow pages are dwindling, local SEO can help solve those issues and continue to generate more calls and customer contact from your website.
If you’d like to discuss your marketing objectives over the phone, call us at 1-(888) Web-SEO1 (932-7361). We look forward to hearing from you!
Power Marketing International begins with completing a market analysis of your service areas. The goal is finding local competitors currently outranking you on the web for your services. We then go about analyzing search terms, monthly search volumes, and more in your market.
‘Localizing’ your website for effective SEO includes getting the city, county, or region by name placed naturally throughout your site. For businesses targeting multiple geographic locations, localization will build a solid foundation for marketing online. This involves many steps, including creating separate pages and Content Hubs for individual locations. Other tactics include getting involved with local community events and featuring articles and information about them on the site will also help drive traffic.
Power Marketing International also specializes in handling the online presence of your business through online business directories. Auditing citations across relevant online directories, editing local citations to include the right name-address-phone number, and creating new citations are all services PMI uses to build and monitor your business’s online profile. This helps customers find your business through an even more extensive array of outlets and is excellent for featuring your company’s name, address, phone number, and website URL on major citation site platforms. Ultimately adding extra information to business directories will help improve your search rankings.
Genuine and honest reviews are critical for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted and useful. This builds inherent trust in both the search engine system and your target customer base. The number of reviews you receive combined with the overall quality of those are important factors for local search rankings.
Naturally obtained backlinks from well-regarded websites help search engines recognize your site as a trusted source of information and boosts the ‘prominence’ aspect of the local search algorithm. Links from local newspapers, bloggers, and business associations, as well as citations, can all help improve your search visibility.
LOCAL SEO MARKETING
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FAQ - Have Questions? We Have Answers!
How much will this change my website?
Generally, major overhauls are not needed. Utilizing local SEO strategies involves optimization and addition to the code on the backend. There will be some additions to the website, but they are minor in comparison to other website changes.
When does the business see results?
SEO in practice is typically a long-term strategy play for your business. There is no quick fix to online marketing, but local SEO practices, in particular, will consistently deliver the best ROI in the online marketing space. As an example, the first 90 days will see the beginning benefits, and within the 180-day horizon, a good marker for seeing improvements will develop.
Why is this separate from standard SEO services?
Local SEO is a category that can be entirely complex in its own right and can be worked with continuously to produce results. Often much of the work to be done falls under very specific parameters and needs that are separate from broader marketing plans.