Blog | Power Marketing International

Is PPC advertising right for your business

13 March 2020
by: Power Marketing
in: Pay Per Click,SEO & Marketing
Tags: Digital Marketing, Organic SEO, PPC advertising
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In the world of online marketing, there two primary methods for marketing to choose between SEO (Search Engine Optimization) and PPC (Paid Per Click) advertising. SEO is a broad range of strategies that encompass many methods and techniques, whereas PPC is a direct advertisement for leads. PPC is a robust tool that can capture valuable leads for your business. SEO works on a broader scale and, in most cases, builds over time. PPC advertising isn’t going to be right for everyone, and you should be wary of companies that immediately try to push it on your business without really discussing viability first. Here are some of the main things to consider when deciding whether or not PPC is the right channel for you to grow your business. Read More »

The Benefits of Investing In Your Online Presence

If you’re a business owner, contractor, or entrepreneur of any kind, you must understand the actual effect of sales and marketing for your business. People, and more importantly, your customers, are regularly using the internet to find services and products. Having a strong online presence in several areas is critical in capturing more customers and growing your business. Online business is one of the primary drivers of traffic to companies everywhere and yet the internet, and many of its systems are still in their infancy. Because of how relatively new and ever-changing the online space is, it is never too late to get ranked and increase exposure. Read More »

Avoiding SEO Mistakes Big & Small

SEO is continually evolving and is a complex marketing engine that helps bring your business more exposure and customers. Whether you handle your SEO, outsource it entirely, or partially, it’s a good idea to always keep an eye on the results and management of your SEO. SEO is a very competitive market, so changes big and small will always make a difference. Here we will go over some of the lesser-known mistakes you can watch out for that will help bolster your SEO practices. Read More »

The Basics of Collecting Competitor SEO Ranking Data

13 March 2020
by: Power Marketing
in: SEO & Marketing,Social Media
Tags: Keywords, Organic SEO, SEO rankings
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Research is everything when it comes to putting together proper SEO for your website. Part of that research pertains mostly to your business and the space you want to compete in. The other part of that research will be analyzing and understanding your online competition. What’s important to note is that Google does not rank businesses against each other based on a business model; rather, they rank your competition based on keywords. Your competition on search engines for the keywords your targeting is the competition you’ll want to focus on. Collecting competitor SEO ranking data is a multi-step process that looks at many different elements contributing to the SEO rankings. Read More »