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How to Use Paid Advertising to Grow Your Brand

How to Use Paid Advertising to Grow Your Brand

Digital paid advertising can become a unique blend of reach, precision, and flexibility, which can have a positive effect on showing off your brand to potential customers. Learn 10 ways to utilize this tool effectively to grow your brand.

PPC vs. SEO: Which Strategy Is Right for Your Business?

PPC vs. SEO: Which Strategy Is Right for Your Business?

Pay-per-click (PPC) advertising and search engine optimization (SEO) are two of the most popular strategies in digital marketing. Both have their strengths and weaknesses, and each can be effective in different situations. But how do you know which strategy is right for your business? In this article, we’ll explore the differences between PPC and SEO, […]

Reach vs Impressions

Reach vs Impressions

This article gets in-depth about the differences and similarities between reach and impressions and how these two metrics drive massive amounts of traffic and engagement with potential audiences on social media platforms.

Why is the Google algorithm so important?

Why is the Google algorithm so important?

Getting a top rank on Google’s search results can make or break your business online. The key to that high ranking is understanding the algorithm behind the results. In this post, we discuss why the google algorithm is important for you and your business.

Is PPC advertising right for your business

Is PPC advertising right for your business

In the world of online marketing, there two primary methods for marketing to choose between SEO (Search Engine Optimization) and PPC (Paid Per Click) advertising. SEO is a broad range of strategies that encompass many methods and techniques, whereas PPC is a direct advertisement for leads. PPC is a robust tool that can capture valuable […]

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