One of the most common misconceptions among people who don’t know much about SEO, or “Search Engine Optimization,” is that they don’t, in fact, need it. They figure they can save some money and simply use a website template service that allows them to drag and drop things, add some crafty words here and there, and then launch the website…and everyone will come! Then they realize this is not the case as they sit on the sidelines and wait for something to happen. They may get some traffic trickle in here and there, but overall it will not be what they expected. That is a bad ROI, or “Return on Investment.”
Something that is always amazing to see is how these same people will react to someone they know who started a website around the same time they did…then see it blowing up online and conversely in their acquaintance’s physical store. And, more times than not, the only difference is the person they know used a service to help them, thus ensuring proper SEO….or a good ROI. Then, inevitably, that same person who thought SEO was a waste of time and money will give in and hire some help…to great success.
Perhaps the biggest resistance lies with the price. After all, anyone performing a service has to be paid, including SEO experts. But if people could just see that spending less money to get little to no results, not to mention time wasted, is a horrible ROI, then maybe they would consider help sooner. Even if more money is spent upfront, the end result will be a steady increase in business and an overall net positive money-wise…good ROI.
SEO isn’t something that should be done when creating a website. It is something that must be done. Just as someone would not fill a store with all sorts of great items only to put no doors or windows on that store, nor should they attempt creating a website without proper SEO being done. This is where examples and track records can come in very handy and, in the end, hopefully, sway some nay-sayers to see the light…before it costs them time and money to try on their own only to fail and seek help anyway.