When it comes to your website, and especially when it comes to Google, content is something you can never have enough of. However, there is a specific type of content that you should not only have in place now, but it is the content that you should be honing and shaping most often. This is known as your cornerstone content.
Cornerstone content is the best of the best in regards to your content. It is typically content that is written to be a lot longer and can often contain enough information that could otherwise be broken down into several blog posts. But it isn’t enough to have a lengthy cornerstone content piece or pieces. You still need to ensure that content conveys your business perfectly and that SEO is taken into consideration.
The reason behind both is simple. For one, you want to have as many eyeballs on your cornerstone content as possible, possibly more than anything else on your site. So, you want to be sure that everything written as your cornerstone content is written in such a way that it will provoke certain emotions from anyone reading it. Therefore, you want to be sure it is well written, but you also want to be sure it is found, which is where proper SEO comes into play. After all, if nobody finds your cornerstone content, what good will it be to you?
For this reason, you will want to frequently update and add to your cornerstone content to keep things fresh and to take advantage of many keywords and other SEO tricks. Google will then rank your cornerstone content pieces higher, thus increasing the chance of your site and all that great content being found. That makes a logical appointment of articles to be your cornerstone content.
Once you have your cornerstone content posted and you are ready to massage it into an increase in rankings, you’ll want to be sure people can find it easily. A link that takes them right to your selected cornerstone content pieces should be prominently and easily found on the home page of your website. This will make it easy for visitors to interact with your website and ensure they will see the very best you have to offer.