When creating quality SEO content, it is always a good idea to use keywords that have to do with the website or blog you are creating the content for. For example, if you are creating content for a dentist, it would make sense to use “dentist” as a keyword. But here’s the thing; using precise and one-word keywords is nothing new. In fact, it is what most people do when they are in the middle of an SEO campaign. This means a ton of competition for some very specific words, and that can be especially problematic if you are creating content for a website or blog that is relatively new. So how do you stand out in a sea of companies all vying for the same keyword domination? Enter long-tail keywords.
Long-tail keywords are keywords that tend to be a lot more niche and, well, longer. Using long-tail keywords allows you to compete for keywords with little to no competition. And, even though these long-tail keywords will not garner as many Google results as the main keyword, you can still expect better results with fewer chances of views. The reason is simple…competition. Yes, once again, the more competition there is for a particular keyword, the harder it will be for you to get any clicks that come with the search.
To look at it another way, take the keyword Adidas. Type that in Google, and you’ll get back about 1.3 billion…not million…results. However, the chances of your SEO efforts for a new company ranking on the first page, or even the first 10,000, are slim to none. But if you make it a long-tail keyword by adding blue Adidas shoes men size 8, you whittle the results down to about 106 million. Still, a high mountain to climb, but not an impossible one. And, because the search is so precise, that means the lower number of searchers are all looking for that niche product or service.
Using long-tail keywords can be extremely helpful, too, if the business or blog that needs content is a local business. Far fewer people will try to rank for dentist Orlando Florida as opposed to dentist as far fewer people will search for the long-tail version. But again, those who do type in that search are looking for something very specific as opposed to very broad. So even a few clicks can lead to a big difference in the bottom line, which is what SEO marketing is all about.