Link building has always been a vital part of any SEO strategy. For many years now, SEO marketers have all but banged their heads against the wall in order to figure out the best way to go about building these link relationships, doing so with quality content-led links.
From finding it challenging to come up with campaign ideas to finding enough domains in which to attempt to get links from, link building is in itself a challenge…and can be a full-time one at that. But, perhaps the biggest challenge of all when it comes to link building is actually getting links from outreach targets. This is an issue that seems to top the list of link-building issues at every turn.
What’s important to keep in mind with content-led link building regarding outreach targets is that it is no longer just a numbers game. Long gone are the days when you can get any companies willing to swap links with you. Now it is ultra-important to make sure the companies and websites you are linking to are relevant to your website. This will lend more credibility to your site and make those links mean more. In other words, it is far better to have a few high-quality content-led links than it is to have a bunch of low-quality and irrelevant links.
Another important tip to follow is to be sure you are contacting the right person for the link you desire. Don’t simply go to the first name you see on the website and then e-mail them blindly. Unless you are targeting a small blog or site, this could prove very fruitless. Instead, take the time to go through the entire website and find the actual person or even team members responsible for making the call on who gets every valuable link and linkbacks.
It may seem as though the more cautious and concise approach will be more time-consuming, and that is actually accurate. However, if you are looking to get high-quality links from outreach targets that will serve you and your website best, then it goes without saying…practice and patience make perfect.