When it comes to developing a digital marketing plan for your business and website, search engine optimization will be at the core of your success. If you want to succeed online, ranking high on search engine results pages is critical. The world of SEO can be broken down into two main categories that search engines look at to determine how well potential customers will see you.
These two important categories are on-page and off-page SEO. The definitions of each of these categories can vary somewhat depending on who you ask.
On-page SEO is all the strategies and content that your website displays to customers directly through the web pages. The goal is to influence ranking factors through relevant text and work, ensuring that page rank for the site increases.
Off-page SEO is the marketing strategies and work conducted outside the bounds of what is directly visible on a business’s website. The goal of off-page SEO is to more traffic through higher domain authority.
So let’s go over the details of how to achieve the goals of each of these categories of SEO. With this knowledge, you can better understand what makes a good website profitable.
On-page SEO is all about the user experience. It is primarily based on high-quality content. “Content is King” isn’t just a cliché saying for marketing; it is fundamentally how search algorithms are programmed. All of the other pieces of On-page SEO revolve around the content. Here is a quick overview of some of the pieces of on-page SEO worth knowing about.
Title Tags: The title of each page that has relevant keywords.
Meta Descriptions: Short descriptions of the content below a URL on a search page.
Headings: The largest words on a webpage that capture attention and drive information
Alt-text: description text tied to images
Anchor Text: The visible characters and text related to the hyperlinks
Internal links: Links from one part of your website to another
Page Loading speed: How fast pages load times are from google
There are also more technical SEO pieces, such as schema markup and core web vitals from google. Combining these on-Page SEO elements gives search engines everything they need to rank your website based on content.
It might seem like on-page SEO covers everything relevant to marketing a website through search engines, but this is less of the case than it might have been in the past. New methods for SEO development have made off-page SEO much more important in the current market.
Off-page SEO focuses on what is known as domain authority. Domain authority is the relative strength and trustworthiness of your website compared to others. It is on a 1-100 logarithmic scale where few sites reach a high number.
Your domain authority is affected by earning backlinks from other websites to the pages of your site. The more your website is on other platforms; the more trustworthy your website seems to Google’s search engine.
Social media is a major part of off-page SEO nowadays. Content shared on social media platforms can be a huge driver of new customers for a business. In the past, off-page SEO was rather limited, but it has evolved to include many different avenues for marketing. Here’s a small list of some more off-page SEO.
Press Releases – Direct content releases targeted at customers
Guest Blogging – Authoring blogs or backlinking to your ideas
Industry features – Get noticed on other websites in a similar industry
Podcast and Media – Guest spots and appearances in video and audio
Events – Marketing for events and relevant industry expos
As you can see, all things that make off-page SEO work are outside the bounds of your actual website. Despite this, off-page SEO can significantly impact your website’s ability to acquire new customers and grow.
The clear differences between on-page and off-page SEO highlight each marketing method’s strengths and abilities. Both or intrinsically linked through working toward the same goal by different means. When you are looking to hire a web developer to work on your SEO, it is important to have these definitions in mind. It is not about which of these two categories is best; it is about being able to understand both and use them to your maximum benefit.
Delivering top-quality content with the support and management of off-page SEO is a specialty for a web developer like Power Marketing International. We make it our business to know and understand all the latest trends and possibilities available to make a website reach as many potential customers as possible. Where many other developers fall short, a developer like PMI shines. We have the experience to integrate both off-page and on-page SEO and help you achieve greater success.