It used to be when someone needed something locally, and they would open up the Yellow Pages and hunt away. These days, they head right over to Google and type in what they want. This means that it is more important than ever before to ensure your website is up to date and relevant to all local searches so that Google Local will not only love your site but feature it as well.
One of the best ways in which to get those valuable Google high rankings is to utilize the “mentions” features in Google Local. “Website” mentions are the most basic of the mentions features, and in order to take advantage of that, you should be sure your website is up to date with keywords that would be relevant to a local search. Things like open 24 hours or one-day delivery will all help when getting a website mention on Google. Your website content should also be easily crawlable and designed to be indexed. While the most common is the website mention, there are a few others that should not be overlooked.
“Provides” mentions are another easy way to gain more local traffic. Whatever it is your business offers, you need to be sure that you go into your Google Business Profile and declare it. An easy way to do this is by including things that your customers most commonly search for related to your business. For example, you might have a jewelry store specializing in custom gold rings. That would be something you would want to mention, so when a local searcher is looking for custom gold rings, your business profile comes up with that provides mention saying just that.
In a similar fashion, you will want to ensure your business profile is up to date with everything you provide service-wise and product-wise. This will have even more eyes on your local business with the “sold here” mention feature in Google Local.
Yet another mention feature to exploit is the “seen by shoppers” mention. You would use a formula by Google that includes businesses that have a well-established Q&A section as well as plenty of detailed reviews. So, it is in your best interest to make sure your customers are leaving you nice detailed reviews and to review the Q&A section on your Google Business Profile and address any updates that are needed.
The bottom line is that Google implemented these changes some time ago and really turned the corner in featuring local businesses better, giving you a ton of power when it comes to being featured on Google. And when done properly, you’ll be able to see a lot more local searchers find your page, and your business finds more sales.