You Need to Conduct a SEO Audit in 2022

You Need to Conduct a SEO Audit in 2022

The beginning of a new year is the time when many folks, in a sense, audit themselves to see how they did last year and what areas they would like to improve in in the new year. Your business also will benefit from an SEO Audit for 2022. Learning how your business has weathered the past year will help you set goals and objectives for the rest of 2022. Google is constantly on the move and never, ever stays static. That means that SEO rules they had in place just a few months ago could be considered as old as the dinosaurs by now.

In that vein, it pays to carefully go through your website and check for all things SEO that Google wants to see. This includes but is certainly not limited to checking things like keywords, metadata, links, linkbacks, possible duplicate content, and the overall crawlability of your website. Of course, you’ll want to check all these elements with the most current way of Google thinking in regards to SEO. After all, if Google doesn’t like it, nobody else will even get to see it.

The other big reason to conduct your 2022 SEO audit…your competition. There is an old saying that goes, “However hard you think you are working, there is somebody else working even harder.” A powerful statement; however, you really want to be the person working harder and not have it be your competitor who is.

A good way to go about checking on your own site and the site of your competitor is to see who ranks where for strong keywords you both crave. It may surprise you that you are so far behind your competitor in many areas or that you are so far ahead. But no matter the scenario, you will find places where you can improve and possibly get an extra leg up on your completion.

2022 is here and will be gone before you know it. That means the time to really take an honest look at your website is now. Remember, the early bird gets the worm, and the same holds true for the early bird who gets their SEO audit done first…except expect more sales and less worms.