The evolution of digital marketing seems to pick up more and more steam as the years go by. Keeping up with the current trends and industry experts is crucial if you want to compete online. Brands must continuously plan for the future and stay modern in their techniques. Marketing messages and marketing tools are heavily influenced by the current trends in digital marketing. What has worked in the past might not work any longer.
Every year digital marketers try to understand and get a jump on the newest trends. Tons of articles on the subject are very common, and digital marketing trends in 2022 are no different. We have taken a look at the current talk on 2022 digital marketing trends and compiled our top six for you.
1. SEO The old school has a new look.
The newest trends in search engine optimization are leaving the old world of digital marketing behind. No longer is it useful or effective to take shortcuts with SEO work to play to the rankings. Algorithms and machine learning have drastically changed the face of SEO for the better.
Content is king, and meaningful SEO to back that content up is what counts more than ever. Keyword stuffing, duplicate content, tag manipulation, and other black hat SEO techniques can not compete with modern SEO standards. User experience has more focus than ever from marketers and search engines.
2. Algorithms are everywhere and for everything.
As digital marketing has grown over the years, algorithms have consistently increased brand awareness and sales of products and services. From social media marketing to email marketing, algorithms seem to be running everything now. Understanding what these complex systems look for will help content marketers craft excellent ads.
3. Influencers are more successful than ever in marketing online.
Billions are now on the table for influencers. In 2022 influencer marketing will be more powerful than ever before. Social commerce is a new culture online. Previously influencer marketing built its core on connecting with the larger public and putting them together with the businesses they can use. The new market for influencers has now come to business to business. This opens up even more potential in the field.
4. Conversational Marketing brings together all the other 2022 social trends.
The customer experience is clearly being tuned toward more meaningful conversation between business and customer. People respond best to quick human interactions. Conversational marketing is the method for best connecting a marketer and a customer. This form of marketing is more available now through the proliferation of chatbots. This ultimately allows for real-time interaction between business and customer.
5. Video Marketing is more accessible, and the people want more.
Visual content is now no longer limited for most users because of technical obstacles. Video content has slowly become more and more accessible to most online users. YouTube isn’t the only game in town now. Almost every social media platform has easy-to-use forms of video content. Most businesses find that video marketing is a better investment with a higher return per customer than just image-based marketing.
6. Customers want their voices to be heard.
Companies from every market are now feeling the pressure to get involved with voice search. Search engine users increasingly use voice to search for the products and services they want. Almost half of all adults are now using voice to search the internet. Audio content is helping companies build brand awareness.
Of course, more trends are popping up throughout the year, and no list would be able to cover them all. The trends we have discussed here seem to find their way onto almost every list out there. Since trending is about popularity, we thought the most popular trends would be worth diving into.