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In the world of online marketing, there two primary methods for marketing to choose between SEO (Search Engine Optimization) and PPC (Paid Per Click) advertising. SEO is a broad range of strategies that encompass many methods and techniques, whereas PPC is a direct advertisement for leads. PPC is a robust tool that can capture valuable […]
If you’re a business owner, contractor, or entrepreneur of any kind, you must understand the actual effect of sales and marketing for your business. People, and more importantly, your customers, are regularly using the internet to find services and products. Having a strong online presence in several areas is critical in capturing more customers and […]
SEO is continually evolving and is a complex marketing engine that helps bring your business more exposure and customers. Whether you handle your SEO, outsource it entirely, or partially, it’s a good idea to always keep an eye on the results and management of your SEO. SEO is a very competitive market, so changes big […]
Research is everything when it comes to putting together proper SEO for your website. Part of that research pertains mostly to your business and the space you want to compete in. The other part of that research will be analyzing and understanding your online competition. What’s important to note is that Google does not rank […]
