SEO is continually evolving and is a complex marketing engine that helps bring your business more exposure and customers. Whether you handle your SEO, outsource it entirely, or partially, it’s a good idea to always keep an eye on the results and management of your SEO. SEO is a very competitive market, so changes big and small will always make a difference. Here we will go over some of the lesser-known mistakes you can watch out for that will help bolster your SEO practices.
SEO is a multifaceted tool that uses many different systems to rank higher on search engines. Keywords are one of those systems that is the most well-known. Keywords on your website, meta tags, and descriptions are a key factor in successful SEO. However, one common mistake is to add keywords to your business listing name on google. This opens you up to action by google if competitors see this and report your business. It is technically against the terms of service for Google business listings. Even small little mistakes like this can cause significant problems down the line.
Keywords, in general, are often a source for mistakes, and many business owners work closely with their SEO contractors, watching the different keyword additions. Despite this, errors will slip through from time to time. One common mistake is in a call to action text. You see it everywhere online; the infamous “Click Here” texts and hyperlinks. Using generic CTA’s is a missed opportunity for quality SEO hits via keywords.
Images are now a major part of the inner workings of SEO as well. Placement of images, as well as file names and locations, are all important. Alt tags on images are often ignored or forgotten, though. These tags are crucial in SEO and can make finding your content easier. When using image alt tags, it’s vital to be descriptive with less of an eye towards actual keywords. Alt tags on images are considered to be part of Google’s best practices for SEO.
More technical mistakes have a significant impact, as well. Load times of your website are a major one. Depending on what There are a lot of different platforms one could use to build a web presence for business online, and you’ll want to make sure that speed is a top priority in making that decision. Another mistake has to do with security. Getting an SSL certificate is very important for reaching the largest audience possible. It will immediately be displayed to potential customers that your site is not secure without an SSL Certificate, and this trust is important to build with your audience.
Avoiding these more specific mistakes is just a matter of vigilance and routine. SEO is all about research and understanding. Getting ahead of the competition with big or small mistake fixing is crucial in helping your business grow.