Understanding why the Google algorithm is so important can be approached from a number of different angles and help guide you when making decisions about how to run your website. Google is the gold standard and monopolistic power-house in the online digital marketing space. To this day, it is the common choice for the large majority of users on the internet when they need to find information. Google works by ranking content on the internet via metrics that include almost anything from user data to raw content on the website. The actual math and workings behind the algorithm can be complicated. Realistically the average consumer doesn’t need to know the details of the engine as long as they understand how the proverbial car runs and works. Suffice it to say, though, that the complexity of the algorithm is ultimately designed to provide a level playing field for any business to compete in the marketplace of online advertising. The goal of using Google is to get your website to the top rank. Only the more dedicated and well-run webpages can make it to high rankings because of how the algo works.
The idea of a ranking system helps everyone trying to use Google. Google’s algo sifts through the spammers and noise to bring the most relevant and trustworthy results to the top. This is important because it is the first tool business owners have in differentiating themselves from con artists to real businessmen. Being highly ranked on Google means more traffic and more trust in your brand. The importance of being at the top of these lists when searched for cannot be understated. PageRank is the term of importance here, and this refers simply to the system that ranks all the pages on the internet. It is a patented part of the algorithm at Google that regulates search results based on keywords and metrics.
With a higher rank through the PageRank system comes more visibility, and to maintain this rank and keep up with the actual algorithm, you need to make sure that your high-quality content stays high quality over time. Keywords are a fundamental part of this process, with frequency and location on the page being primary factors. High-quality content brings more links to your work and, therefore, a high ranking in the algorithm. Inter-links from one page to another works the same way as keywords, and understanding this part of the algorithm gives even more clarity to who makes it to that 1st page on the Google results.
Achieving top positions through the algorithm gets more traffic leading to more sales for your business. This then increases the online authenticity of your business throughout your specific sector. Authenticity leads to a better business image overall so that new customers have more trust in your brand. Utilizing the algorithm to your advantage will also reduce costs, the closer you get to the top. In the beginning, it will take time and resources to establish yourself, but the system is designed to reward people in it for the long haul. Search Engine ranking is an essential asset for any company and utilizing, understanding, and working the Google algorithm is in any business owner’s best interest.