Keywords are the lifeblood of online marketing for businesses of all sizes. Without proper keyword usage and research, digital marketing falls flat, and your business gains no advantage over the competition. An entire multi-faceted system exists through search engines and SEO strategies that utilize keywords to help grow your business.
It is important to understand what keywords are and how they can impact your search traffic and business online. Researching keywords to target can help you understand how to use them more effectively. This article covers the basics of keyword research services and what you need to know about them.
Search engine optimization is rooted in keyword tactics and strategies. Search engines crawl the internet looking for these keywords. They then use these findings to match relevant websites and rank them on how robust the usage is.
Keywords are important for websites because they help people find the site. They are used in all the text on the site, including blog posts, titles, and menu options. Savvy digital marketers don’t just use the front end either, and the practice is also fundamental to relating keywords with metadata, backend tagging, and categories.
Finding the right keywords to fit your website cannot be understated, given the key function they serve in search engines. Many web development companies offer SEO keyword research services, and this type of research is so important that it is often highlighted as its own product category.
The first main goal of keyword research is to match the characteristics of the business with usable keywords. This involves checking and testing different options till you can find the common terms people would use in that specific area of interest when searching.
Starting with simplified topics that your business tackles can get this job done. With these topics, you can begin to formulate lists of recurring words. Starting broad and finding focused search terms is one of the best ways to begin the keyword research process.
The research process itself is where the real work is done for most web developers. This is an area of work where you can really see expertise shine. It is important that whoever you are working with takes the time necessary to test and find keywords in multiple different categories covering many aspects of your business.
Here at Power Marketing International, we understand just how important keyword research is. We take the time necessary to find a large list of potential candidates to integrate into your content. We also go further and find the most effective keywords, weeding out the ones with low volume and relevance. This is the type of attention to detail that your business needs if it wants to take SEO seriously.
The research should cover at least three important elements to help a search engine rank your content. Now we will cover these three elements and how they can work for your business’s online digital marketing through keywords.
Relevance and website trustworthiness are the two factors you are aiming to find out more about through research. Keyword relevance refers to how Google’s search engines rank a website per matched keyword on a user’s search. Google uses its vast data sets and internet crawlers to rank your business, which is important because relevance directly relates to the concept of search intent from users.
Meeting the customer’s needs through search terms is how both Google and your business gain revenue. Content only ranks high if the keywords match from your website to a searcher’s need. Google’s goal is to put the best resource for a keyword at the highest rank.
Analytics tools are the best way to get lists of keywords together. These tools are widely available, and most web developers use analytics tools for all sorts of research. For keyword research specifically, it is invaluable in finding lists of terms that are actually being searched for.
It is important to note that long-tailed keywords are the current trend in the space. This is because the vast majority of searches in the modern day are long strings of relevant words. People have become better at honing in on exactly what they want. Fortunately, this innovation gives an advantage to those in the know and doing the hard research. Therefore, when researching keywords for relevance, you want to focus on the exact wording and test accordingly.
The other important information to focus on is search volume. This is another statistic analytics tool that can be used to measure. Search volume will tell you which keywords you rank for are most important. It is possible to rank number one for a specific keyword and yet have a very low number of actual users searching for it.
Volume is typically measured monthly through an MSV or “Monthly Search Volume” statistic. Google and other platforms make this data readily available, and marketers use it all the time to analyze results and formulate new strategies. These strategies include finding keywords that work and increase website engagement, relevance, and authority.
Being an authoritative source on Google is a powerful part of what keyword research and implementation can do. Google’s algorithm for deciding search results uses a lot of variables related to websites to rank them. Authority is one of those variables that can really dwarf the others.
So how do you become more of an authoritative source for a given keyword? Answering these questions begins with researching the reach and power of the current top-rank holders for those keywords. To compete, your content, site information, SEO, and social media backlinks must be rich with relevant keywords that work in context and provide useful information to the end users. Content marketing is critical for higher authority, and mixing content and keywords is the best strategy.
You can carefully research and select a keyword phrase and still not be able to fully take advantage of marketing toward it. This can happen if a massive international corporation or other well-established entity already has massive amounts of resources dedicated to staying in that position on search engine results pages, effectively keeping small businesses out. High search volumes don’t always mean there is an immediate avenue available to take advantage of.
Wrapping It UP
Keyword research clearly gives massive advantages to companies that hire experts to help in this field. Working with your SEO agency to find the most optimal keyword strategies you can use will make all the difference in acquiring new customers and improving your bottom line. Our team here at Power Marketing International knows just how important keyword research is, and we have the expertise and time to get it right.