Boost your Audience Reach: Importance of web accessibility for digital success

Boost your Audience Reach: Importance of web accessibility for digital success

Enhance Performance & Expand Reach with Web Accessibility

Digital agencies are at the forefront of innovative leadership today, with the opportunity to shine and excel in creating accessible online experiences. Creating engaging, interactive, and inclusive online experiences for clients and users translates into digital success that leads to improved performance, sales, and increases reach to target audiences.

Research from The Nielsen Norman Group found that websites with good accessibility practices have a 35% increase in conversion rates. A study from Accenture also states that organizations prioritizing digital accessibility can reach millions of new users and customers with an average 10% increase in customer base.

In a recent case study, an industry-leading digital performance marketing agency adopted an AI-powered web accessibility widget and achieved next-level performance, with metrics to support their digital success. The widget ensured automated remediation of violations and user inclusion. Within a short time, the agency was able to benchmark industry standards of digital innovation, while increasing sales, engagement, and overall site performance with KPIs such as:

1. 3.5% increase of earnings per site visit
2. 2.4% increase in earnings per click
3. 0.5% decrease in bounce rate
4. 1% increase in click-through rate

Accessibility not only provides a competitive edge and advantage to digital agency, but offers an outstanding opportunity for any organization with customers selling online to increase revenue and improve user experience by expanding target audience reach quickly.

Discover how digital accessibility can increase your opportunity to earn and stand out in a crowd of competitors today.