So, you’ve put the time, effort, and creativity into your digital marketing campaigns, but how do you know if they’re hitting the mark? It isn’t as easy as getting a printout of all your highlights and downfalls; it takes a little investigative work. However, tracking down and measuring your digital marketing success will be worthwhile in moving forward with your brand campaign, and you can do so in a few simple steps.
- It’s All in the Analytics
Let’s talk about the backbone of measuring digital marketing success: analytics. Getting a clear readout from programs like Google Analytics on metrics like website traffic, bounce rates, and conversion rates can provide valuable insights regarding your online business success. The data will tell a story on what’s working and what isn’t, giving you ample time to switch things up when necessary.
- Social Media
The vast ocean of interaction opportunities on social media can seem overwhelming initially. Still, an entire ecosystem of likes and reposts will show how well your brand performs – no other tools are needed! Social media platforms typically display your likes, comments, shares, and followers upfront. Some – like Twitter, Instagram, and YouTube- take it further and list exactly how many times your content has been viewed. If you score high numbers across the board, you’re golden!
Working with social media algorithms can be tricky, so don’t take it to heart if your numbers are smaller than ideal. Revisit your content and experiment with new styles or brand identities, comparing them to your competitors to see what works best.
- Email Marketing
Email marketing is like sending a love letter to your audience with measurable returns. It establishes a line of open communication with your user base and collects important feedback on engagement levels. Keeping an eye on open rates, click-through rates, and conversion rates will provide a better idea of overall business growth, showing you whether your copy meets audience standards.
It’s equally important to pay attention to subscriber growth, too. Some people may sign up for a mailing list and move things to their spam folder but still loyally shop around your business. If you see more contacts on your subscriber list, then your campaign is making the connections it needs to thrive! Just don’t send out too many emails in a short timeframe – no one likes digging in the trenches of their inbox.
- Conversion, Conversion, Conversion
Conversions are the ultimate measure of success and the true test of your sales ability. People can be true wild cards by shopping covertly and ignoring all stages of interaction, but if they still follow along the sales funnel to the checkout end-zone, you know you’re doing something right. The number of purchases, form submissions, and downloads can’t lie and will show you where you’re excelling and where you need to tighten your game. Remember, improving your conversion rates is an ongoing process, so keep experimenting, testing, and refining your approach if you want to improve your numbers.
Measuring the success of your digital marketing efforts doesn’t have to be a daunting task. With the power of data tracking, monitoring assets, and a little dash of detective work, you’ll be well on your way to understanding the impact of your marketing campaigns. So, dive into the data pool and unlock the secrets to digital marketing success.