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Author Archives: Power Marketing

Is PPC advertising right for your business

Is PPC advertising right for your business

In the world of online marketing, there two primary methods for marketing to choose between SEO (Search Engine Optimization) and PPC (Paid Per Click) advertising. SEO is a broad range of strategies that encompass many methods and techniques, whereas PPC is a direct advertisement for leads. PPC is a robust tool that can capture valuable […]

The Benefits of Investing In Your Online Presence

The Benefits of Investing In Your Online Presence

If you’re a business owner, contractor, or entrepreneur of any kind, you must understand the actual effect of sales and marketing for your business. People, and more importantly, your customers, are regularly using the internet to find services and products. Having a strong online presence in several areas is critical in capturing more customers and […]

Find Your Perfect Match: SEO Companies Port St. Lucie, FL – Pt. 2

Find Your Perfect Match: SEO Companies Port St. Lucie, FL – Pt. 2

**Part 2 of 3 Parts** What to Expect from Premier SEO Agencies The top SEO agencies do more than just provide simple services. They take time to understand your business, your audience, and your goals. They also work closely with you to create a customized SEO plan tailored to your specific needs. These agencies want […]

Find Your Perfect Match: SEO Companies Port St. Lucie, FL – Pt. 1

Find Your Perfect Match: SEO Companies Port St. Lucie, FL – Pt. 1

**Part 1 of 3 Parts** Key Highlights Use SEO to grow: Enhance your business in Port St. Lucie with SEO services tailored to your needs. Gain local visibility: Be visible on Google Maps and in nearby search results. This helps you connect with customers in your area. Be more visible online: Stand apart from the […]

Is Google Ads Marketing Right for My Business? – Pt.2

Is Google Ads Marketing Right for My Business? – Pt.2

**Part 2 of 2 parts** Google Ads vs. Organic Search: Knowing What Works for You Both Google Ads and organic search want to get a top spot on the search engine results page. But it’s important to know how they differ for a good marketing strategy. Organic search comes from careful work on search engine […]

Is Google Ads Marketing Right for My Business? – Pt.1

Is Google Ads Marketing Right for My Business? – Pt.1

**Part 1 of 2 parts** Key Highlights Google Ads is a powerful online advertising platform that can help businesses of all sizes reach their target audiences. With Google Ads, businesses can create targeted ads that appear on search engine results pages (SERPs) and other websites across the internet. Google Ads can be a highly effective […]

Demystifying Web Accessibility: Insights and Best Practices for Your Website

Demystifying Web Accessibility: Insights and Best Practices for Your Website

Best Practices for Web Accessibility: Demystifying the Process Over two thirds of adults with impairments or disabilities own computers, and a whopping three quarters of adults with disabilities own smartphones. Creating an web accessibility user experience for everyone is not only a social responsibility, it keeps your organization in legal compliance while expanding reach, engagement […]

Boost your Audience Reach: Importance of web accessibility for digital success

Boost your Audience Reach: Importance of web accessibility for digital success

Enhance Performance & Expand Reach with Web Accessibility Digital agencies are at the forefront of innovative leadership today, with the opportunity to shine and excel in creating accessible online experiences. Creating engaging, interactive, and inclusive online experiences for clients and users translates into digital success that leads to improved performance, sales, and increases reach to […]

Web accessibility: why it matter and how your website measures up

Web accessibility: why it matter and how your website measures up

Why Web Accessibility Matters: Compliance & Inclusivity From 2017 to 2022, research indicates a total of 16,000 digital accessibility lawsuits that have been filed in U.S. federal and state courts, with this number not even accounting for the demand letters that could amount to a whopping 50,000 accessible claims overall. The US Department of Justice […]

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