In the digital age in which we all live, graphic design is everywhere. However, that does not mean that all graphic designers are the same. There are various types of graphic design, and each serves a different purpose.
One type of graphic design is visual elements. As the name suggests, these graphic designers will focus on visual product design elements which might include logo design and even business cards. So, this type of graphic design would be more popular in the traditional print form of advertising, where they would show off their graphic design skills with various offline advertising products.
Another type of graphic design is motion graphic designers. These are the ones that are on the cutting edge of technology and work with elements that, as the name implies, make up things that are in motion. Video games would be a prime example of what they would work on. This type of graphic design means working directly with coding to bring about the design into the world of gaming in a real-time manner.
Product designers are yet another type of graphic design. Much like visual elements, these designers are more in the real world with their designs. Things like vehicle wraps are a good example. They may use computers to design the graphics, but the end result is a wrap for a vehicle in the real world. But the graphic design is used for the problem solving of fitting the wrap and creating the actual designs.
Then there are those who work on digital platforms. These graphic designers are the ones who will do work on websites and offer social media assistance. They could also be considered as user experience designers as they would ultimately enhance the user experience of a website or social media platform they work on. It is typical for web designers to be strategically aligned with these types of graphic designers or to have them on staff.
While it can get confusing, it is made a bit easier when you simply work with a creative agency that can fill your graphic design needs no matter what they are. Some agencies will even offer you a multitude of graphic designers to work with, which will have you covered from offline to online and everywhere in between.