If you’re a business owner, contractor, or entrepreneur of any kind, you must understand the actual effect of sales and marketing for your business. People, and more importantly, your customers, are regularly using the internet to find services and products. Having a strong online presence in several areas is critical in capturing more customers and growing your business. Online business is one of the primary drivers of traffic to companies everywhere and yet the internet, and many of its systems are still in their infancy. Because of how relatively new and ever-changing the online space is, it is never too late to get ranked and increase exposure.
Establishing a domain and website is the equivalent of owning property online. Ultimately you want that property work for you and be a solid and honest representation of your business and what it has to offer. Websites are made and maintained by beginners, experts, and amateurs using a wide variety of different methods of execution. Working with websites can range from DIY to hiring a team of professionals to walk you through and help you with every necessary step. No matter the direction you want to go to, it is critical in today’s world for a business to establish and maintain a healthy and updated website.
Google / Social Media
Part of your web presence will include establishing yourself on known and widely used platforms. Google is the world standard at the moment, and being a registered business with them is unbelievably important. New studies have shown that the vast majority of your potential customers in most markets are going to google first when looking for results. Capturing this audience and using Google’s systems to maximize your exposure to these leads will increase traffic online and in person. Other examples of major platforms include social media platforms like Facebook and Twitter. Just as you build a storefront that has character and ties to the community in real life, registering within these larger online ecosystems accomplishes the same thing online.
SEO / Online Marketing
Having a website and being registered with Google and other major platforms are foundational. The real bang for your buck comes from furthering your online presence and marketing towards your target audience. The primary way this is accomplished is by SEO. SEO encompasses a variety of different techniques and systems that tell search engines who you are and what your business is all about. SEO and the work it does make the connection between you and potential clients that are actively searching for things related to your business in real-time. Without SEO and marketing online, in general, you will ultimately be outpaced by your online competition.
Deciding whether or not its “worth” it to invest in your online presence can be tricky at first glance, especially for business owners not familiar with the ins and outs of online marketing. It is essential to understand that there is a direct link between being active and established online and growing business from customers to the bottom line.