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Building Blocks of Organic SEO: On-Page Optimization Techniques That Drive Results
Organic SEO is a broad spectrum of digital marketing that takes time to learn, and these essentials will help you get started.
PPC vs. SEO: Which Strategy Is Right for Your Business?
Pay-per-click (PPC) advertising and search engine optimization (SEO) are two of the most popular strategies in digital marketing. Both have their strengths and weaknesses, and each can be effective in different situations. But how do you know which strategy is right for your business? In this article, we’ll explore the differences between PPC and SEO, […]
Why is Social Media an Important Part of Inbound Marketing?
Taking a looking at four reasons why social media is an important part of inbound marketing. How social media marketing takes your online presence to the next level with more market access and better customer acquisition.
Two Dos and Two Don’ts Regarding Website Metadata
Website metadata is something that should be detailed and done properly on every page of your website. There are two specific dos and don’ts that should be followed to get the most out of your metadata.
Why Everyone Needs SEO – all About the ROI
SEO is something that has to be done when creating a website. Unfortunately, some people will try to skip this step and have to learn the hard way.
Be Original – Avoid Duplicate Content
Google loves content and rewards websites that have plenty of it. However, content can’t be what is considered duplicate by Google, or else penalties come down. While it may sound easy to avoid duplication, it may not be all that cut and dry.
Google Local Features that Pull Local Traffic – Mentions
Mention features in Google Local are there for the taking. Businesses that ensure their sites are up to date and that all the mentions features are being utilized will see more local traffic for increased sales.
Leveraging Your Google Business Profile for More Local Traffic
Your Google Business Profile can be leveraged to gain more exposure in the local search market. With some careful planning and a few steps, your site can be featured more, and the clicks from Google can be increased.
Focus on Long-Tail Keywords for a Narrower Outreach
With SEO, everyone wants to be at the top of the searches when a specific keyword is typed in. Long-tail keywords allow you to level the playing field by narrowing what it is that is searched for.
Creating Content that is Truly Notable
The golden rule of SEO is content and more content. However, content that is truly notable should be the goal of anyone working on an SEO campaign, and there are certain things to do to ensure great content.
