Website metadata is something that should be detailed and done properly on every page of your website. There are two specific dos and don’ts that should be followed to get the most out of your metadata.
SEO is something that has to be done when creating a website. Unfortunately, some people will try to skip this step and have to learn the hard way.
Google loves content and rewards websites that have plenty of it. However, content can’t be what is considered duplicate by Google, or else penalties come down. While it may sound easy to avoid duplication, it may not be all that cut and dry.
Mention features in Google Local are there for the taking. Businesses that ensure their sites are up to date and that all the mentions features are being utilized will see more local traffic for increased sales.
Your Google Business Profile can be leveraged to gain more exposure in the local search market. With some careful planning and a few steps, your site can be featured more, and the clicks from Google can be increased.
With SEO, everyone wants to be at the top of the searches when a specific keyword is typed in. Long-tail keywords allow you to level the playing field by narrowing what it is that is searched for.
The golden rule of SEO is content and more content. However, content that is truly notable should be the goal of anyone working on an SEO campaign, and there are certain things to do to ensure great content.
SEO efforts are all in an attempt to gain searchers. Searchers are ultimately the boss when it comes to your online business, so it pays to figure out their SEO persona.
2022 will bring a whole new set of challenges for local SEO success. This means SEO marketers need to be ready and willing to guide their clients in these changing times.
How can you get to know your online audience? Google Analytics aid you in such a quest and do so every month for free.