The Role of Content Marketing in Driving Website Traffic and Engagement

The Role of Content Marketing in Driving Website Traffic and Engagement

Content marketing has become one of the most important ways to attract and keep potential customers informed, interested, and ready to buy. Learn the five key elements to successful content marketing and the seven best practices for keeping content alive, interesting, and ongoing successfully.

PPC vs. SEO: Which Strategy Is Right for Your Business?

PPC vs. SEO: Which Strategy Is Right for Your Business?

Pay-per-click (PPC) advertising and search engine optimization (SEO) are two of the most popular strategies in digital marketing. Both have their strengths and weaknesses, and each can be effective in different situations. But how do you know which strategy is right for your business? In this article, we’ll explore the differences between PPC and SEO, […]

Be Original – Avoid Duplicate Content

Be Original – Avoid Duplicate Content

Google loves content and rewards websites that have plenty of it. However, content can’t be what is considered duplicate by Google, or else penalties come down. While it may sound easy to avoid duplication, it may not be all that cut and dry.

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