The last paragraph of any written content should be done with care. Most readers will read at least the first and last paragraph, so SEO and strong writing are a must.
Content is always needed when it comes time to do an SEO Campaign. But to appease Google and rank higher, you have to create original content, which is king.
The golden rule of SEO is content and more content. However, content that is truly notable should be the goal of anyone working on an SEO campaign, and there are certain things to do to ensure great content.