With 2021 just about in the books, it is time to take a look at the upcoming new year and do so with a renewed sense of optimism and enthusiasm. That said, it is also a time to look at the state of the world as it is today and not dwell on the bad, but rather use what is going on to adapt a plan and look for local SEO success in the coming year…and well beyond.
It goes without saying that the world is a different place than it was just a handful of years ago. With the global pandemic still not fully understood or under control, things have gotten a bit chaotic as people have been forced to get used to a more online environment. While the jury is out on whether that is good or bad, SEO marketers will agree that the increased time online for the world means a huge opportunity for local SEO success.
One of the things that SEO marketers should be looking at is how they can increase the online value of their clients. While pre-pandemic, a client’s bread and butter may have been foot traffic leading to sales, that doesn’t mean that the same client can’t adjust and get an increase in online traffic that leads to sales. It is, therefore, the job of SEO marketers to help their clients reach as many people as possible and also help their clients tweak their online presence to adapt to the changed times.
Another huge factor that simply can’t be overlooked by SEO marketers is that they need to maintain a very close relationship with their clients. Clients need to be treated as more than a dollar sign. Now, more than ever before, clients need to be treated more like family. While this is always a good practice, the increased pressure felt by so many local business owners makes it a necessity today…and it is an act that will not go unnoticed. When your client sees you are truly on their side and loyal to them, they will reciprocate…and that is a win-win.
The bottom line is be ready and willing to adapt. Local SEO success in 2022 is a whole new game as it was in 2021. But, for SEO marketers, the name of the game is often change and adaptation. Those ready for the challenges ahead will thrive, and those unwilling to move forward will ultimately fall by the wayside. Be ready, be willing, and take 2022 by SEO storm.